MSc Marketing & Brand Management – KEDGE BUSINESS SCHOOL
Receive training in all marketing methods and tools while developing advanced managerial skills meeting the needs of companies operating in highly competitive markets, with the MSc Marketing & Brand Management. The MSc Marketing is designed to give students the opportunity to access 80% of the marketing jobs through advanced core courses and a choice of 7 elective expertise tracks targeted to develop specific competencies (jobs or areas).
The advantages of this course
- A specialised MSc jointly created with companies involved in 2 ways:
- The drafting of the course syllabus via the Development Committee,
- Support for students throughout their specialisation route, thanks to partnerships organised around common themes. Examples: Danone, Procter & Gamble, Cultura, Dentsu Aegis Network, etc.
- More than 40 partner companies: Accor, Adidas, Chanel, Dentsu Aegis Network, Euro RSCG C&O, Eurocopter, Havas Média France, High Co, Publicis Dialog, Universal Music France, etc.
- A course providing access to 80% of the marketing careers in France and abroad
- 7 specializations:
- Brand management
- Sales leadership & Negotiation in BtoB
- Communication et event management
- Wine & French « Art de vivre »
- Customer experience
- International Marketing
- Media, lobbying & communication
- A training course benefiting from the expertise and research work of KEDGE’s Marketing Center of Excellence, one of Europe’s best-known research centres.
- A huge network of graduates in France and abroad comprised of 1,350 alumni
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